Mentorship & workshops for— 

With Chain Socials’ CEO & Founder Shelby Van Zwol.

Marketing Workshops, Business Advice, Career Mentorship, Technical Workshops, Agency Consultancy, Marketing Workshops, Business Advice, Career Mentorship,
Marketing Workshops, Business Advice, Career Mentorship, Technical Workshops, Agency Consultancy, Marketing Workshops, Business Advice, Career Mentorship,

Who is Shelby?

CEO of Chain Social, eCommerce (girl) boss, Career Mentor, Business Coach, Leader of an all-female team, One of Australia’s only female digital agency directors.

Meet Shelby

Shelby is the 30 year old entrepreneur and founder of Australia’s largest digital and brand marketing agency, Chain Social.

Referred to as e-commerces leading trailblazer, Shelby is behind some of Australia’s largest eCommerce brands growth including Bangn Body, JSHealth Vitamins,  Adairs, Gem and more.

Scaling. Hiring. Growth. Branding. Systems. Marketing. eCommerce.

Get expert mentorship across:

eCommerce Strategy & brand positioning.

Successful launch strategy; KPIS & Calendars. 

Internal training across paid media buying, organic social & email. 

Digital channel opportunity & optimisation 

Scaling your service based business.

Organisational structure & hiring for ultimate team.

Marketing your service based business. 

Pricing your service-based business offerings. 

Streamlining your business processes, systems and templates.

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The Offering

Ways to
work with Shelby

Marketing Mastery

Brands – set up your marketing calendar for success with an intensive full day workshop with Shelby and her industry-leading team. 

eComm Boss Program

A unique done-with-you group growth membership program;  providing you enviable eCommerce marketing mentorship and training led by Shelby and her team of specialists.

Career Girl Era
Masterclass

A not to be missed masterclass to supercharge your career. 

Join Shelby for a 4 hour intensive marketing and networking opportunity like no other.

 

Agency
Mentorship

Offering 1:1 mentorship to other agency owners &  professional service providers (business consultants, freelancers). 

Let’s kick off with a 30 minute discovery call. 

Career Advice

Offering 1:1 personalised career advice to anyone aspiring for a successful career in marketing.   

Join me for a 30 minute personalised consultation. 

Ecomm Coaching

I offer 1:1 coaching for eCommerce owners looking to scale their online business revenue and impact.

Tap into my 10+ years in the industry, supporting the countries best beauty, fashion and lifestyle brands.

Watch my
Podcast

“In this captivating discussion, Shelby imparts invaluable insights and practical advice, offering an illuminating perspective on what it takes to succeed in today’s fast-paced world.”

Coming Soon

Marketing Mastery Workshop

Don’t let 2024 be another year you go without a clear marketing framework for success. 

What is Marketing Mastery?

A done-with-you hands on marketing workshop. 

 

Shelby will work intimately with you alongside her specialist team, to help you produce 3 month brand marketing calendar with a dialled in focus on paid, email and organic content.

 

What's included?

Join a group of maximum 25 founders for a close proximity marketing workshop led by Australia’s leading female digital trailblazer, and her team of industry leading specialists.

There will also be a Jackalope gourmet lunch. 

Post Marketing Mastery you will walk away with a documented month-on-month calendar for your business to achieve it’s 2024 goals that outlines:

  • Monthly campaign theme/s
  • Promotions, offers & product focus 
  • E-commerce strategy 
  • Key messaging and CTAs
  • Design and content best practice for campaigns across paid and organic. 

Finer Details

The Marketing Mastery workshop will be held at Jackalope Estate on the Mornington Peninsula.

Date: Feb 2024

1 ticket $2,950 + GST 

2 tickets $3,950 + GST*
*Must be from the same business. 

Payment plans available. 

Please note:  If you wish to learn how to execute the plan post session we recommend you enrol for our eCommerce Boss program for a March 2024 start. 

 No confidential information will be discussed on the day. Our team will work with you prior to understand your goals. 

eCommerce Boss

Scale your ecommerce brand confidently with expert mentorship across paid ads, organic, email and influencer – in our first-to-market program. 

How it works

eCommerce boss is a done-with-you membership program that trains you/your team with the strategies and tools necessary to scale your eCommerce brand profitably using Chains proprietary digital success framework. 

Delivered via fortnightly webinars with Shelby, pre-recorded training modules, specialist implementation workshops as well as as  1:1 as needed support calls. 

This program covers:

  1. Ecommerce strategy and leading tactics. 
  2. KPI planning 
  3. Reporting systems
  4. Paid media buying across Meta, TikTok and Pinterest
  5. Organic social across TikTok, Instagram and Pinterest
  6. Email marketing,  automation & SMS.

Inclusions

STRATEGIC 1:1 WITH SHELBY
Used during onboarding as an unpack; Shelby will identify your specific businesses goals and needs.

LEADING TRAINING MODULES
Access over 75+ training modules covering eCommerce strategy, reporting & KPIS, paid media buying, organic social and email marketing.

FORTNIGHTLY WEBINAR WITH SHELBY
In a group setting, Shelby will work through relevant topics and opportunities from eCommerce strategy, to ideation and more.  

FORTNIGHTLY SPECIALIST WEBINAR
Intimate group training and further learning on implementation across paid media buying, organic social and email marketing.

EXPERT MENTORSHIP
Close proximity 1:1 support  as-needed with Chain's specialist team via 30 minute calls. 

Who is this for?

Brands who wish to:

  Confidently scale their business revenue without the expense of large agency or sub contractors. 

 

✔  Want to up-skill their internal Marketing Coordinator/Manager to deliver stronger output for the business - noting that Shelby and the Chain Social team are behind some of the countries largest brands success. 


✔  Brands that don't want to send their internal team to multiple one-off DIY training courses, with no ongoing implementation support or assurance. 

 

✔ Brands that have proven product sales or a community of customers but are finding it hard to scale revenues past a certain threshold through current marketing activities. 

 

✔ Brands who wish to access Chain’s success framework; that has scaled brands past seven figures in less than 12 months.

 

✔ Brands who want real-time training implementation and support from Australia’s leading marketing experts including Shelby on a regular, close proximity basis. 

 

✔  Brands who wish to move their whole digital marketing function back in-house without the risk of loosing results from their agency or partners. 

 

✔ Brands who want 24/7 access to a library of leading digital training modules, weekly live-webinars with Shelby and 1:1 implementation support - knowing that Shelby and her team have preferred partner status across all major platforms. 

Finer details

Start: March 2024. 

Fee: Starts from $1,800 + GST per month.

eCommerce Boss is strictly limited to 30 places, with an emphasis on close proximity support. 

Mentorship offering

Imagine having one of Australia’s only female digital agency directors as your mentor. Well, imagine no more.

How it works

Be mentored in a one-off phone/zoom consultation or engage Shelby in an ongoing 1:1 capacity.

This service is the culmination of over 10 years in the industry working alongside some of Australia’s top eComm brands, alongside building my own eight figure  marketing and creative agency. 

If you’re a brand owner  who’s ready to level up their business and wants strategic guidance and ongoing support then submit an enquiry.

Is it right for you?

As the founder and CEO of Chain Social, I’ve transformed hundreds of eCommerce startups into eight-figure operations.

 

I want to share everything I’ve learned along the way so that fellow business owners, entrepreneurs and trailblazers can see their brands grow and blossom without the expensive (and very often seen) mistakes.

 

Next steps

Book in a discovery call with me here.

Fees: $350 + GST

Guest speaker

If there is something I love more than marketing, it’s talking about marketing!

Let me inspire or educate your audience through a panel/guest speaker appointment. 

Talking points

Having spent the last 10 years forging a reputation in the industry I can confidently speak to:

  • Starting from the ground up, growing my agency to be an eight-figure operation servicing the countries largest beauty, fashion and lifestyle brands.

  • Education across the future of marketing, the digital marketing ecosystem and common mistakes. Paid media buying intensive, organic social and the email marketing/automation landscape. 

  • Marketing careers; advice on how to get started, where and the ways in which to generate success and fulfilment in your career. 

About Shelby

Shelby is the 30 year old entrepreneur and founder of Australia’s largest digital and brand marketing agency, Chain Social.

 

Often referred to as an e-commerce trailblazer, Shelby is  behind some of the country's largest brands including Bangn Body, JSHealth Vitamins, Simone Perele, Adairs, Gem and more.

 

Her innate ability to adapt, create and move the dial has allowed hundreds of Australian start-ups to become household names.

Next Steps

I'd love to hear from you! Please submit an enquiry here.

 

Or email [email protected]

Marketing Mastery

Don’t let 2024 be another year you go without a clear marketing framework for success. 

 

Marketing Mastery is a  done-with-you hands on marketing workshop. 

 

Shelby will work intimately with you alongside her specialist team, to help you produce a strategically written and measurable brand marketing calendar with a dialled in focus on paid, email and organic content.

 

What's included?

 

Join a group of maximum 25 other inspiring founders for a close proximity marketing workshop led by Australia’s leading female digital trailblazer, and her team of industry leading specialists.

 

There will also be a Jackalope gourmet lunch. 

 

Post Marketing Mastery you will walk away with a documented month-on-month calendar for your business to achieve it’s 2024 goals that outlines:

  • Monthly campaign theme/s
  • Promotions, offers & product focus 
  • E-commerce strategy 
  • Key messaging and CTAs
  • Design and content best practice for campaigns across paid and organic. 

 

The Finer Details

The Marketing Mastery workshop will be held at Jackalope Estate on the Mornington Peninsula.

 

Date: Feb 2024

 

1 ticket $2,950 + GST 

2 tickets $3,950 + GST*
*Must be from the same business. 

 

Payment plans available. 

 

Please note:  If you wish to learn how to execute the plan post session we recommend you enrol for our eCommerce Boss program for a March 2024 start. 

 No confidential information will be discussed on the day. Our team will work with you prior to understand your goals. 

Ecommerce Boss

Scale your brand confidently with expert mentorship across the whole eCommerce ecosystem – in our first-to-market program. 

 

ECOMMERCE BOSS is a done-with-you membership program that trains you and/or your team with the strategies and tools necessary to scale your eCommerce brand profitably using Chains proprietary digital success framework. 

 

Delivered via weekly webinars with Shelby, pre-recorded training modules, specialist implementation workshops as well as as 30 minute 1:1 as needed support calls. 

 

This program covers:

  1. Ecommerce strategy and leading tactics. 
  2. KPI planning 
  3. Reporting systems
  4. Paid media buying across Meta, TikTok and Pinterest
  5. Organic social across TikTok, Instagram and Pinterest
  6. Email marketing,  automation & SMS.

INCLUSIONS:

STRATEGIC 1:1 WITH SHELBY
Used during onboarding as an unpack; Shelby will identify your specific businesses goals and needs.

 

LEADING TRAINING MODULES
Access over 50+ training modules covering eCommerce strategy, reporting & KPIS, paid media buying, organic social and email marketing.

 

WEEKLY WEBINAR WITH SHELBY
In a group setting, Shelby will work through relevant topics and opportunities from eCommerce strategy, to ideation and more.  

WEEKLY SPECIALIST WEBINAR
Intimate group training and further learning on implementation across paid media buying, organic social and email marketing.

EXPERT MENTORSHIP
Close proximity 1:1 support  as-needed with Shelby's specialist team via 30 minute calls. 

 

WHO IS ECOMMERCE BOSS FOR?

 

Ecommerce D2C brands who wish to:

✔  Confidently scale their business revenue without the expense of large agency or sub contractors. 

 

✔  Want to up-skill their internal Marketing Coordinator/Manager to deliver stronger output for the business - noting that Shelby and the Chain Social team are behind some of the countries largest brands success. 


✔  Brands that don't want to send their internal team to multiple one-off DIY training courses, with no ongoing implementation support or assurance. 

 

✔ Brands that have proven product sales or a community of customers but are finding it hard to scale revenues past a certain threshold through current marketing activities. 

 

✔ Brands who wish to access Chain’s success framework; that has scaled brands past seven figures in less than 12 months.

 

✔ Brands who want real-time training implementation and support from Australia’s leading marketing experts including Shelby on a regular, close proximity basis. 

 

✔  Brands who wish to move their whole digital marketing function back in-house without the risk of loosing results from their agency or partners. 

 

✔ Brands who want 24/7 access to a library of leading digital training modules, weekly live-webinars with Shelby and 1:1 implementation support - knowing that Shelby and her team have preferred partner status across all major platforms. 

 

FINER DETAILS:

Start: February 2024. 

 

Fee: $1,800 + GST per month.

 

eCommerce Boss is strictly limited to 30 places, with an emphasis on close proximity support. 

1:1 Mentorship

Imagine having one of Australia’s only female digital agency directors as your mentor. Well, imagine no more.

 

Be mentored in a one-off phone/zoom consultation or engage Shelby in an ongoing 1:1 capacity.

 

This service is the culmination of over 10 years in the industry writing and delivering digital and brand strategy for some of Australia’s top eComm brands, alongside building my own eight figure  marketing and creative agency. 

 

If you’re a brand owner  who’s ready to level up their business and wants strategic guidance and ongoing support then submit an enquiry. 

Guest Speaker

If there is something I love more than marketing, it’s talking about marketing!

Let me inspire or educate your audience through a panel/guest speaker appointment. 

TALKING POINTS:

Having spent the last 10 years forging a reputation in the industry I can confidently speak to:

  • Starting from the ground up, growing my agency to be an eight-figure operation servicing the countries largest beauty, fashion and lifestyle brands.

  • Education across the future of marketing, the digital marketing ecosystem and common mistakes. Paid media buying intensive, organic social and the email marketing/automation landscape. 

  • Marketing careers; advice on how to get started, where and the ways in which to generate success and fulfilment in your career. 

ABOUT SHELBY:

 

Shelby is the 30 year old entrepreneur and founder of Australia’s largest digital and brand marketing agency, Chain Social.

 

Often referred to as an e-commerce trailblazer, Shelby is  behind some of the country's largest brands including Bangn Body, JSHealth Vitamins, Simone Perele, Adairs, Gem and more.

 

Her innate ability to adapt, create and move the dial has allowed hundreds of Australian start-ups to become household names.

 

NEXT STEPS:

 

I'd love to hear from you! Please submit an enquiry here.

Or email [email protected]

 

A Note From Shelby

“Nothing makes me happier than championing passionate, female-led founders in the fashion, beauty, wellness and lifestyle industries. It’s an honour to offer my business coaching and mentorship services to these trailblazers so they can achieve unparalleled eCommerce success and grow their businesses.”

Expression Of Interest

Ready to secure
your place?

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